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Twitter bans “misleading” climate change ads; tests the ‘CC’ button for video captions

“We believe that climate denial should not be monetized on Twitter and that misleading advertisements should not distract from important conversations about the climate crisis,” Twitter said.

Representative image.

Following the introduction of an image caption feature, also called alternate text, Twitter is now testing the ability to turn captions on or off using the new “CC” button.

The latest feature will be available to some iOS users and will soon be available on Android, the social media giant said on Friday (April 22).

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“Video subtitles or no subtitles, now it’s easier for some of you to choose on iOS and soon on Android. For videos that have captions available, we’re testing the ability to turn captions on / off using the new “CC” button, the company tweeted.

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Video subtitles or no subtitles, now it’s easier for some of you to choose on iOS and soon on Android.

For videos that have captions available, we’re testing the ability to turn captions on / off using the new “CC” button. pic.twitter.com/Q2Q2Wmr78U

– Twitter Support (@TwitterSupport) April 22, 2022

Earlier this month, Twitter added an “ALT” badge to the images. “Describing what’s in your pictures is good for people who are blind, partially sighted, use assistive technology, live in low-bandwidth areas, or want more context. Without descriptions, your readers will not know what your images contain or why they are important. This missing information prevents people from interacting with your tweet, “he said on April 8.

As promised, the ALT badge and descriptions of the exhibited images are global today.

Over the past month, we have fixed bugs and received feedback from a limited release group. We are ready. You are ready. Let’s describe our pictures! Here’s how:

– Twitter availability (@ TwitterA11y) April 7, 2022

The company also said it was testing the “Unmentioning” feature. “How do you say ‘No to me’ without saying ‘Don’t tell me’? We are experimenting with Unmentioning – a way to help you stay calm and get rid of conversations – which is now available on the web for some of you. ”

How do you say “Don’t @ me” without saying “D’t @ me”?

We’re experimenting with Unmentioning – a way to help you stay calm and get rid of conversations – which is now available on the web for some of you. pic.twitter.com/rlo6lqp34H

– Twitter Safety (@TwitterSafety) April 7, 2022

In December last year, Twitter introduced automatic captions for the video.

“Where are the video captions when you need them? They are now here automatically for videos uploaded starting today. Android and iOS: auto-captions appear on muted Tweet videos; leave them on when you turn off the sound through your device’s accessibility settings. Web: Use the “CC” button to turn it on / off, “Twitter said on December 15, 2021.

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Twitter, meanwhile, has said it bans “misleading” ads that are “at odds” with the scientific consensus on climate change.

“Misleading ads on Twitter that run counter to the scientific consensus on climate change are banned in accordance with our policy on inappropriate content,” said Earth Day blog post.

“We believe that climate denial should not be monetized on Twitter and that misleading advertisements should not distract from important conversations about the climate crisis. This approach is informed by authoritative sources, such as the Intergovernmental Panel on Climate Change Assessment.

“We recognize that misleading information about climate change may undermine efforts to protect the planet. In the coming months, we will have more to share our work to add a credible and authoritative context to the climate conversations on Twitter, ”he added.