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Google is launching new “reject everything” cookie pop-ups in Europe.

Google is changing its cookie pop-ups on Google Search and YouTube in Europe. The new cookie banner is already being implemented, and the main change it is introducing is the integration of a “reject all” button, which will block the setting of all non-essential cookies and the collection of non-essential data.

Right now, when you first visit a website owned by Google, you will see a banner cookie before continuing. Banner informs you about the use of cookies on real estate. The classic banner has two buttons, one for customizing data collection and a “I agree” button.

Users who want to restrict the use of cookies and data collection must select the “customize” option to change the default settings. The “I Agree” option gives Google full control over the collection of data.

The personalization page displays several options, including YouTube history, search personalization, or personalization of ads that can be turned on or off in the service.

A new cookie banner is now being introduced in Europe, making it easier for users to block all but necessary cookies.

Google notes in the announcement that this is coming to Google and YouTube Search in Europe for visitors who are not currently signed in to a Google Account or are in incognito mode. Implementation has begun in France and Google plans to bring an updated banner cookie to all European Economic Area member states, the United Kingdom and Switzerland soon (Google did not provide details).

The cookie overlay provides details about cookie usage and data collection when users select the Reject All or Accept All buttons.

According to her, Google will use a basic set of cookies and data regardless of the user’s choice. The data is used to “provide and maintain Google services,” monitor outages and protect against spam, fraud and abuse “and” measure audience engagement and site statistics “.

The optional set of cookies and data will only be used if the user chooses “accept all” or leaves certain options on the personalization page. Users who choose the new “deny all” button will no longer be collected:

  • Develop and improve new services.
  • Deliver and measure the effectiveness of your ads.
  • Display personalized content depending on your settings.
  • Show personalized ads based on your settings.

Closing words

Some companies and organizations make it difficult for users to reject all non-essential cookies. The introduction of the “reject all” option, which is displayed as strongly as the “accept all” button, is a step in the right direction.

Internet users have a number of options for dealing with cookies and collecting data at their end. They can disable third-party cookies in their browsers, regularly delete cookies, use extensions to automatically bypass and reject cookie prompts, or use various services, such as Brave Search instead of Google Search, Invidious instead of Youtube. Extensions like Privacy Redirects help with this automatically.

Now you: how do you handle the collection of cookies and data on the Internet?


The name of the article

Google is launching new “reject everything” cookie pop-ups in Europe.


Google is changing its cookie pop-ups on Google Search and YouTube in Europe. The new banner shows the option to reject everything with a single click.


Martin Brinkmann


Ghacks Technology News