We’ve been talking about Google Pixel Watch for years, but smart watches seem to be seeing the light of day: Google has just filed a trademark application for Pixel Watch.
According to 9to5Google, trademark registration won’t tell us much in addition to the name of a long-awaited wearable device. Documents submitted by Google to the United States Patent and Trademark Office are described as documents relating to smart watches and smart watch accessories.
This is another sign that the device will be unveiled in the not too distant future. Earlier leaks suggested that the wearable device could be announced in May, although we also heard that it could not go on sale until October.
Set your watch
We certainly have a decent idea of what to expect from Google Pixel Watch at this stage. It looks like the smart watch will have an elegant rounded design and there may also be a physical crown button on the wearable device.
Several dials have also escaped, which could get into wearable devices. They contain the information you would expect to be able to get from any smart watch: steps, heart rate and current weather conditions.
We’ve heard less about the kind of pricing Google will add to Pixel Watch when it’s released. How much the plant will cost compared to its competitors will, of course, be crucial in terms of its attractiveness to consumers.
Analysis: Google needs Pixel Watch
Companies like Ticwatch, Fossil and Samsung (after moving their smart watches from Tizen) hold the flag when it comes to Wear OS devices, but it is obviously important that Google also has its own flagship in the market.
We know that Apple Watch has been a huge success and of course they work seamlessly with the iPhone. Meanwhile, Google Pixel phone owners have not had a smart watch to rely on and be proud of in the same way.
With Pixel 6 and Pixel 6 Pro proving to be relatively successful, the time is right for Pixel Watch to bow: how to give Apple Watch some more competition and draw more attention to the Wear OS platform in general.
It remains to be seen how Google’s acquisition of Fitbit will evolve in terms of the development of devices such as Fitbit Sense, but it will be interesting to see. One day, Apple Watch may not be as dominant when it comes to smart watches – and what’s more, Pixel Watch may be part of that shift.